Jay-Z is featured in a new commercial for his fashion line “Rocawear”

The video which was released today via Life and Times, “features a montage of on-the-street shots of New York cut against footage of Jay-Z putting on jewelry and shadowboxing his reflection in a mirror.”

“Wherever you grow up, that’s your root, right?” Jay asks, “But I’m a kid from Marcy Projects from Brooklyn.” He went on to say, “My goal was to have one gold album, and that was it, and then it became, ‘I want to show that artists can extend to the executive ranks.”

Here’s the official statement from Rocawear: “The first ever Rocawear commercial is a retrospective of Shawn “Jay-Z” Carter’s journey as a kid growing up in the humble projects of Brooklyn aspiring to make music and eventually making history. On that journey, the first business beyond music was the birth of Rocawear. Carter’s Rocawear brand represents his prowess as a business man who continues to challenge himself to be more than merely a musician.”